Ultra Shield Collection

Client : Central Springbed

Project : Marketing Ads Video

Central Springbed

Central Springbed is a well-known brand of mattresses in Indonesia, particularly known for its spring mattresses. They offer a variety of collections and models, including the Deluxe, Gold, Premier, and Pocket Spring collections, each with different features and firmness levels.

Central Springbed emphasizes both comfort and durability, often incorporating features like pocket springs, memory foam, and breathable fabrics. They also offer warranties on their products, with some models having a 10-year warranty on the springs, according to Subur Furniture Online Store.

Scope of Work:

Concept & Moodboard, Talent Seeking, Video Storyboard & Script, Video Production, Editing

Ultra Shield Collection

The videoshoot concept was inspired by the very essence of what UltraShield Protection stands for — a sanctuary of pure, healthy rest. We wanted to visually translate the unseen: the quiet defense against bacteria, fungi, and dust mites that works while you sleep. Soft, airy lighting was chosen to evoke cleanliness and serenity, while close-up shots captured the premium texture and craftsmanship of the mattress.

Gentle, slow-motion movements mirrored the calm and comfort that Central Springbed promises. Every frame was designed to make viewers feel what they can’t see — the safety, the freshness, and the assurance that with UltraShield Protection, their sleep is protected, pure, and deeply restorative.