Nagino Collection

Client : Asics

Project : Storytelling Ads Video & Photoshoot

About ASICS NAGINO COLLECTION

The NAGINO™ Collection is designed for women, by women—crafted with an understanding of how movement, comfort, and style should come together. Every detail, from the cut of the fabric to the way it feels against your skin, is made to support you in every moment of your day.

It’s a collection that empowers you to move with confidence, to embrace your strength, and to feel your best—whether you’re pushing your limits in training, flowing through a yoga session, or simply unwinding in well-earned comfort. With NAGINO™, you’re not just wearing activewear; you’re wearing a statement of self-assurance and freedom.

Scope of Work:

Concept & Moodboard, Video Storyboard & Script, Video Production, Editing

The Concept

When the NAGINO™ Collection project first came to us, we asked ourselves—what story could truly capture its essence? This was more than apparel; it was a celebration of women who move with purpose, who thrive in their element, who own every stride, stretch, and sprint. We wanted the collection to feel like it belonged entirely to them—an extension of their strength and spirit.

From that vision, the tagline was born: “When she moves, she breathes.” Because in every motion with the NAGINO™ Collection—whether on the track, in the studio, or in the quiet rhythm of her own flow—she comes alive. Movement becomes breath. Breath becomes life. And life becomes hers.